Project overview
- Organisation
- Burda Luxury, Asia Pacific
Multi-channel Paid Media & Acquisition Economics
Acquisition and media-efficiency measurement across Google, Meta, TikTok, Pinterest, Microsoft and Amazon Ads where applicable, covering CAC, ROAS, blended ROAS, MER and channel efficiency.
Context
Paid media runs across many platforms, each reporting its own attributed results. Leadership needs acquisition economics measured consistently across channels and against total revenue.
Measurement
- CAC
- ROAS and blended ROAS
- MER
- Channel efficiency
Approach
Bring channel data into the governed platform, define acquisition and efficiency measures once, and report blended measures alongside channel-level ones so platform-attributed results are read in context.
Purpose
Consistent acquisition and media-efficiency measurement across channels, brands and markets.
Technology
- Google Ads
- Meta Ads
- TikTok Ads
- Pinterest Ads
- Microsoft Ads
- Amazon Ads
- dbt
- Cube.js
Related work
- Burda Luxury, Asia Pacific
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