Project overview
- Organisation
- Burda Luxury, Asia Pacific
Amazon Advertising & Marketplace Efficiency
Amazon Ads measurement covering ACoS, TACoS, ROAS and new-customer ROAS where applicable, connecting advertising efficiency to marketplace performance.
Context
Advertising on Amazon has to be judged against total marketplace sales, not just attributed sales, or efficiency is overstated.
Measurement
- ACoS and TACoS
- ROAS, and new-customer ROAS where applicable
- Advertising efficiency alongside marketplace performance
Approach
Define advertising-efficiency measures consistently and place them next to marketplace performance so spend decisions are made on total effect rather than attributed effect alone.
Technology
- Amazon Ads
- dbt
- Cube.js
- SQL
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